Running your own retail operation can be a rewarding pursuit – the challenge of acquiring products that will be enjoyed by customers should be relished. The caveat to this though is the prospect of these pursuits not working out, leading to profit loss.

Often, it isn’t always due to the products not flying off the shelves that lead to profit loss; theft and shoplifting accounts a significant portion of a store’s costs. As recently as 2015, that amount was calculated to be as much as £600m alone[i]. This is why you need to look at applying retail loss prevention techniques within your store.

Why Does Shoplifting and Theft Happen? How Retail Loss Prevention Helps

When we talk about retail security in general, thoughts will immediately go towards CCTV cameras that monitor particular areas of the store. Whilst CCTV has indeed been a retail loss prevention help for many years, identifying perpetrators of crime, the trouble is that as time has grown old, so have the cameras. This may be something that those with bad intentions have picked up on; regardless of them being seen on CCTV, they know that the system’s image quality isn’t great and/or the speed of which it operates will see them long gone before the store can react. Then there are the monitoring and scalability issues presented by older, stationary cameras – particularly determined shoplifters can work out ‘black spot’ areas that the cameras cannot see.

Thankfully, time allows us to learn and improve. Today, we can safely say that these particular issues are fading away. With a modern high-definition system that can work in a fully scalable network, it is possible for an operator to see in-depth images of every inch of floorspace in the store. They can zoom in and read a label stuck on the packaging and even measure footfall, such is the quality of the images. Then there are its storage and viewing capabilities that offer the ultimate security; gone are the expensive tapes and hard drives, footage can be stored virtually, on the cloud and can be accessed at any time (or live) via any internet-connected device. So no longer will a retailer have to worry about the security, of their security footage!

It isn’t just CCTV that provides a strident retail loss prevention method, of course. EAS (Electronic Article Surveillance) gates have been common sights in many different stores throughout the years. They offer a tried, tested and cost-effective method of protecting particularly high-value or popular products. The addition of a tag on these products can be picked up by the gate’s monitoring system, which ‘looks out’ for the tag passing through its field of monitoring. Whilst the technology hasn’t changed that much over the years, a more-modern system is able to offer a much wider field of monitoring; presenting the retailer with more customisation when it comes to organising the layout of the store. So you could say that retail loss prevention devices aren’t just for security.

Improve Your Retail Security, With Maxtag

Here at Maxtag, we are retail loss prevention specialists who have spent over 20 years helping all manner of retailers to improve their security, making for shopping environments that stand in a better stead to offer the enjoyable atmosphere that all genuine customers and staff want to experience.

We work with some of the most innovative and well-respected security device manufacturers and as a result, are able to present a wide range of different products that will allow you to create your ideal security infrastructure. Regardless if you’re looking for EAS gates, a single IP camera to act as a conduit or a whole host of cameras to establish an assured network, we can advise and supply you with whatever you need to protect your stock.

If you would like more information on how we are able to put in place a bespoke retail loss prevention system for your business, then please do not hesitate to get in touch with us today. Give us a call on 0800 044 3160 or alternatively, you can send us an e-mail at


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MAXTAG (UK) Limited

8 Suttons Business Park Reading Berkshire RG6 1AZ United Kingdom

0800 044 3160