Lingerie brand 'Boux Avenue' founded by Dragon's Den Star Theo Paphitis has chosen Maxtag to install a Digital 66Khz Loop security tagging system in their new store in Gibraltar.

The system is virtually invisible but creates a field of detection around the door. Small lightweight hard pencil security tags attach to each item of lingerie. The small tags are ideal to keep the product safe without interfering when an item is being tried on.

Boux Avenue is a sparkling new lingerie brand.

Born out of a love for lingerie, nightwear, swimwear and all things romantic, with a desire to bring traditional service, superior fit and outstanding quality to a modern and beautiful setting.

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MAXTAG (UK) Limited

8 Suttons Business Park Reading Berkshire RG6 1AZ United Kingdom

0800 044 3160