Whilst running your own retail operation is a rewarding pursuit, more often than not, it provides a number of daily challenges that if not dealt with, could see the business losing profit. Shoplifting and theft in general is a particularly large area for profit loss; during 2015 retail crime hit an all-time high, having accounted for over £600 million worth of loss.
However, it isn't just financial penalties that are a concern – a store can easily cultivate a reputation of 'being easy to steal from', which could potentially affect long-term footfall rates.
This why retailers use EAS tags to monitor the position of their products; in an attempt to negate the impact on their profits and reputation. In this blog, we're going to look closely at security tagging and their impact on the ambience of a store – read on to find out more!
The Function of EAS Tags
Used for many years, EAS tags continue to provide a cost effective way for retailers to place a layer of protection on their most expensive, or in-demand products. If a tagged product is taken into a monitoring field (or more colourfully, the net) cast out by the EAS gates (usually installed close to the exit of the store) an alarm will sound, immediately alerting staff.
The beauty of their function is that in order for the product to leave the store without an alarm sounding, the tags will have to be removed by a staff member at the point of purchase. Dependant on the type of tag used, they can removed or deactivated, which will see a genuine purchaser leave the store without setting off the alarm. More often-than-not, when in place, these devices work as a deterrent to give anyone with bad intentions, second thoughts.
The Importance of Setting A Good Store Ambience
Think as a customer for a second; whilst we're out shopping, we want to feel comfortable, we want to feel that our time browsing products is well spent and that we're looking at items that will truly benefit us. This shopping experience can be affected in a number of ways – anything from the poor-placement of products, the condition of the store, even the security measures taken. The store could have the best deals around, but if it seems like an uncomfortable place to be in, people won't be walking in to see those deals in the first place.
The issue of security is a big factor in setting a comfortable atmosphere. It's quite obvious if you think about it; would you shop from a store that has a reputation of 'being easy to steal from'? As a genuine customer, you would hope that your time (and ultimately, money) is being invested in a product that will be worth it – the store from which the product is from is an extension of that.
The basic philosophy of any store is to offer their customers great products so they'll return. So if they have a bad experience of the store, either spotting someone shoplifting or just hearing about it on the grapevine – what would their impression be? Would they want to boast to family and friends from where they got X product from? Are they likely to go elsewhere for the same/a similar product because of the 'better reputation' of the store?
With competitors primed to take advantage of shoppers who have been turned off from visiting other stores, it is simply imperative that retailers are able to produce an atmosphere that will inspire their visitors into making a purchasing choice and by extension, recommending the store by word-of-mouth. This is why improving security is vital for retailers – simple cost-effective EAS tags can go a long way in helping to achieving this.
Improve Your In-Store Security AND Atmosphere, With Maxtag
If you're searching for a service to improve your in-store retail security with the latest in EAS tags, then you've found the right place here at Maxtag. For over 20 years, we have been creating bespoke security installations for businesses of all sizes and industries – from the largest, instantly recognisable chain stores, to relatively small local traders, looking to make their mark in their particular market.
Whether you want to improve the security of the store, to realise a more-modern tagging system to better use space or to blend your security system in with your surroundings, you can feel rest assured that our team can provide you with the perfect service. Our experience in the industry has allowed us to build up a knowledge and a number of relationships with some of the most innovative device manufacturers. As a result, the equipment we install is able to provide the perfect level of security, yet be customised to suit any requirements you or your stores may need.
If you would like further information about how we're able to help your business, please do not hesitate to get in touch with us directly today. Give us a call on 0800 044 3160 or send an e-mail to firstname.lastname@example.org.